We Know It's Diwali

I developed this poster to connect with voters during a specific cultural moment. The design uses familiar Diwali motifs, like fireworks, to acknowledge the holiday and create an emotional link with the audience. The bold, playful text, "Only cool people vote on Diwali," aims to lower the barrier to political engagement and makes voting feel like a positive, relatable action rather than just a civic duty. This strategy was crafted to engage a key demographic and make the candidate's message feel relevant and inclusive.